We Got You

Social Media & Content Marketing

In Singapore's hyper-competitive integrated digital service provider landscape, winning on price alone isn't enough. StarHub needed to build a brand people genuinely felt connected to, one that showed up for them across mobile, broadband, entertainment, and lifestyle. So we built a campaign platform around one simple truth: We Got You.

Challenge

StarHub's campaign calendar was relentless. Packed with festive launches, product promotions, and brand moments running all at once. The team had to produce multi-angle, multi-format creative variations at volume, manage the unpredictability of AI-generated video animation, and deliver polished assets under consistently tight deadlines. All while keeping the brand feeling cohesive and human.

Strategy

StarHub introduced the Hublings, their own brand mascots that embody the warm and always there spirit of “We Got You”, across selected campaigns and services. Our role was to bring them to life creatively, making the Hublings the connective thread that ran through each activation. Paired with AI assisted creative production, we pushed visual boundaries and brought imaginative scenarios to life that would otherwise be impossible to produce at speed and scale.

Execution

Our work spanned the full StarHub brand calendar and product suite. Key campaigns included:
- Festive campaigns: CNY, Christmas, StarHub Anniversary and etc, with the Hublings anchoring each seasonal moment.
- Supernova: A bold brand campaign with their all new plan brought to life through AI-powered visuals.
- Always-on promotions across Mobile, Broadband, Entertainment, and Lifestyle & Safety.
- Inter comm and paid media amplification across platforms.

See What We Achieved

We successfully reinforced brand perception through positive audience feedback and real-time sentiment tracking. Our efforts not only enhanced StarHub’s premium positioning, but also strengthened its emotional connection with audiences as a people-first telco. The following metrics underscore the impact and success of our strategic execution.