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Toyota aimed to efficiently target diverse customer segments, creating impactful digital ads for a varied base without resource overload. Utilizing Google and Facebook Ads segmentation and Digital Creative Automation (DCA), the approach rapidly produced varied visuals for B2B and B2C audiences. This execution personalized ads, strengthening customer relationships across platforms.
Toyota's challenge was to create impactful digital ads for a varied customer base, ranging from families to luxury seekers, without diluting the message or using overwhelming resources.
The strategy consisted of a varied approach, primarily on Google Ads and Facebook Ads. This involved segmenting audiences into specific groups like families, luxury seekers, and off-road enthusiasts, and tailoring messages about features and value. The strategy was executed in two phases: initial headline and creative testing. These employed practices such as testing limited variables, ensuring equal budget distribution, and leveraging Digital Creative Automation (DCA) to rapidly produce diverse digital visuals across multiple formats.
The use of Digital Creative Automation (DCA) in the execution stage was vital in producing a vast array of ad visuals for Toyota's diverse B2B and B2C clientele, enhancing reach across the marketing funnel. This enabled the creation of adaptable templates for various ad platforms like Google Ads, social media, and more, in multiple sizes and languages.
Our focus was on building personal connections with each audience segment through tailored value and features messaging, and strategic visual choices like human elements in ads. Thorough testing of CTAs, images, and logos ensured each ad was highly relatable and effective in fostering a strong relationship between Toyota and its extensive customer base.
The streamlined marketing strategy used elevated Toyota's brand presence and optimized resource utilization, showcasing our ability to deliver high-impact, efficient marketing solutions. The success of our omnichannel marketing approach for Toyota is showcased in the impressive statistics achieved:
Average number of visuals generated monthly
Number of languages
Number of platforms
Number of days saved per month
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