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To celebrate 25 Years of Inspiring Originality, OLDTOWN launched a multi-touchpoint campaign bridging heritage and modernity to balance generational appeal. Anchored by a strong visual identity, the ‘past meets present’ concept blended kopitiam culture with contemporary social-first content and limited-edition merchandise.
The campaign delivered strong brand impact and engagement, demonstrating that OLDTOWN White Coffee’s message of originality resonates across generations.
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