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Malaysia Airlines needed to keep up with fast-changing fares and different market needs. Kingdom Digital introduced its own Digital Creative Automation (DCA) tool to help the brand create large volumes of localised assets quickly; making content production faster, easier, and more consistent.
Frequent fare changes and different audience needs across countries made it hard for Malaysia Airlines to update creatives on time. Producing multiple versions for various languages, formats, and destinations took too long, slowing campaigns and limiting flexibility in a competitive market.
We used Digital Creative Automation (DCA) to simplify and speed up the entire creative process. By automating repetitive tasks and enabling quick localisation, the team could easily update fares, adjust messaging, and adapt visuals across markets; allowing Malaysia Airlines to stay timely, relevant, and consistent across all regions.
With DCA, we quickly generated large volumes of static, HTML5, and video assets. The tool made it easy to switch languages, update fares, and maintain consistent layouts across destinations. This allowed rapid rollouts for global campaigns covering 20+ countries, 100+ destinations, and 8+ languages.
Malaysia Airlines launched campaigns faster and with greater consistency. DCA reduced production time, lowered manual workload, and improved overall creative quality. With automation handling the heavy lifting, the team could focus more on strategy while staying responsive in a fast-moving industry.
Days to deliver 500 mixed assets for a global campaign
Output delivered within 6 months
Countries covered
Destination visuals generated & adapted
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