Kärcher Malaysia: Just PUZZI Lah

Social & Content Marketing

Kärcher's PUZZI range, though highly useful and effective, lacked recognition in Malaysia. We countered this with the catchy, localised slogan "Just PUZZI Lah" and a strategic campaign. This included demonstrative videos, engaging jingles, targeted digital ads, and an informative landing page, all designed to make PUZZI a household name for cleaning solutions.

Challenge

Despite its high utility and relevance, Kärcher's PUZZI range was not widely recognised in Malaysia. The products, designed for effective cleaning in both home and professional settings, were facing low market visibility and the common misconception that deep cleaning required costly professional services or high-end equipment.

Strategy

Our strategy pivoted around the creation of a localised and memorable brand message, "Just PUZZI Lah." The slogan was crafted to resonate culturally with the Malaysian audience, infusing a sense of familiarity and relatability. The strategy was to embed this slogan into the public consciousness, making PUZZI synonymous with everyday cleaning solutions.

Execution

We produced videos showcasing an expert using the product in both household and commercial settings to highlight its easy usage and capabilities. To enhance memorability, we added a catchy jingle for a lasting impact.

The campaign leveraged strategic digital ads on platforms popular with our target audience, ensuring consistent visibility and engagement. Additionally, a dedicated landing page served as a resource with detailed product information, comparisons, and direct purchase links.

This strategy strengthens Karcher's dedication to customer satisfaction and forms a robust basis for enduring relationships, empowering customers to make informed decisions and providing ongoing support for their choices.

See What We Achieved

Our campaign yielded remarkable results, with a substantial increase in sales, widespread impact on social media impressions, and YouTube pre-roll ad view-through rates. These statistics underscore the positive impact of our marketing initiatives, showcasing a significant boost in both brand visibility and consumer engagement.