MenuClose
Addressing Malaysia’s laxed hygiene habits and growing health concerns, Dettol launched a national Clean Hand drive in partnership with health and education ministries and authorities, focusing on educational outreach in schools. The execution utilized social media, AR filters, on-ground activations, and partnerships with significant entities.
In response to Malaysians' laxed approach to hygiene amid rising infectious diseases, Dettol sought to affirm its position as a leader in cleanliness and disinfection. The challenge was to pivot this situation into an opportunity to nurture deeper consumer relationships, emphasizing the necessity of good hygiene.
The strategy was to lead a national movement, launching a Clean Hand drive in association with the Global Handwashing Council, Ministry of Health (MOH), and the Ministry of Education (MOE). The strategy included educational outreach in schools, aiming to instill cleanliness habits in students. This demonstrated Dettol’s commitment to community welfare and education.
The execution involved diverse channels like social media live streams, AR filters, on-ground activations, and partnerships with Watsons Malaysia. Collaborations with the Ministry of Health, Ministry of Education, and Global Handwashing Council were also pivotal in public education about health maintenance through simple habits.
A unique Hygiene Hour social media filter complemented by an expansive digital social campaign further encouraged individuals to pledge towards a healthier Malaysia. In unison, this campaign reinforced the relationship that Dettol is a steadfast protector of loved ones.
The Clean Hand campaign by Dettol made a substantial impact in promoting hand hygiene among Malaysian schoolchildren. Engaging a vast number of students well beyond the initial target, the initiative not only achieved its goals but also set a new record in participation for a single hand washing awareness session. This successful initiative underscores Dettol's dedication to public health and community education, as reflected in the statistics below:
Total number of school children involved in educational programs across various districts and schools
Number of children in a Hand Washing Awareness Session, a record noted by the Malaysian Book of Records
Arla Singapore: It’s the little things that put the good in goodness
SILKYGIRL: Coffeeholic - The Perfect Beauty Brew
Kärcher: Just PUZZI® Lah
Thank you for your enquiry! We'll respond shortly.
