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Ever feel like your customer data is all over the place? That’s where customer data platforms (CDPs) come in. They pull, clean, and combine data from multiple sources to create a single-view customer profile that marketers can use to:
A unified view of your customer data empowers you to do virtually anything. Prepare to revolutionise customer experiences.
In a world where customers expect more than cookie-cutter campaigns, marketers today face growing pressure to deliver personalised, entertaining, and seamless brand experiences across every touchpoint. But to do that, one thing is essential: unified data. The problem? Most customer data still live in silos—scattered across CRMs, websites, apps, offline stores, and social platforms.
Without a focused view of the customer, here’s what marketers are up against:
Fragmented data leads to fragmented experiences. Customers move across channels, but your messaging doesn’t always follow—making interactions feel inconsistent and impersonal.
Forgotten carts, missed birthdays, or delayed follow-ups mean missed opportunities to convert or retain loyal customers.
Some tools promise the world but require heavy lifting, costly integrations, or don’t scale with your growing needs.
Turn Data Chaos into Customer Clarity
Say goodbye to scattered spreadsheets and siloed systems.
Antsomi CDP 365 is your all-in-one, intelligent hub for transforming fragmented customer data into real-time, personalised marketing that actually works.
Whether you’re trying to improve ROI, automate journeys, or deliver seamless omnichannel experiences—this is the powerhouse built to help marketers cut through the noise and connect smarter.
Pulls in data from every touchpoint—online or offline (web, app, CRM, POS, social, etc.)—and brings it all into one place.
Merges data to create a single, complete 360° view of each customer—no more guesswork.
Gives you a clear picture of customer behaviour, preferences, and lifecycle stage—so you know what to say, when.
Designs and automates cross-channel journeys that adapt in real time—email, SMS, push, in-app, web, social—it’s your call.
Gets the right message to the right person, on the right platform, at the right moment—automatically.
Adopting Antsomi CDP 365 isn’t just about organising data—it’s about transforming how you connect, convert, and grow.
Deliver relevant, timely, and consistent interactions across every channel with unified, trustworthy customer data.
Move beyond one-way messages. Engage your customers with dynamic, data-driven conversations that evolve with their behaviour.
Tap into hyper-personalisation to boost conversion, increase customer retention, and grow long-term value.
Optimise every marketing dollar by targeting more precisely and eliminating waste through powerful insights.
Automate repetitive tasks and campaign flows, freeing up your team to focus on strategy and creativity.
Start with the basics and grow with confidence—Antsomi CDP 365 evolves with your business, from foundational data cleanup to full-scale automation.
Antsomi CDP 365 is designed with ease of use in mind—intuitive, fast to deploy, and integrates effortlessly with your existing martech stack.
Get dedicated support in your local language from teams who truly understand Southeast Asia’s diverse market landscape.
Bridge the gap between digital and physical touchpoints with real-time customer insights—from in-store visits to app usage.
It’s more than just software. Antsomi CDP 365 comes with strategic guidance and operational support, so your team gets maximum ROI, faster.
Stay ahead of GDPR and PDPA compliance with built-in tools for consent management and transparent data handling—keeping your brand trusted and legally protected.
Want to become a CDP power user? We’ve got what you need.
Connect the dots across your marketing stack.
Say goodbye to data silos—get a complete picture of each customer in one place.
Syncs seamlessly with your CRM, email tools, ad platforms, and more.
Turn every interaction into actionable data to make smarter decisions, faster.
In today's competitive landscape, businesses face the challenge of engaging diverse customers and building lasting relationships. Generic marketing initiatives often fail to connect, largely due to one common problem: siloed customer data.
This case study reveals how a leading coffee chain in the Southeast Asia region overcame this obstacle by leveraging Antsomi CDP 365. It demonstrates how a data-driven approach can dramatically improve customer engagement and drive significant growth. While this document focuses on a B2C coffee chain, the insights and practical strategies are valuable for any business looking to transform its customer experience.
As the popular coffee brand continued to expand with over 700 stores nationwide, providing affordable prices and comfortable store environments, it faced the following challenges:
Understanding customer preferences and behaviours across multiple touchpoints.
Delivering targeted promotions and personalised offers to different customer segments.
Automating voucher distribution while ensuring timely reminders for unredeemed offers.
Gaining deep business insights from marketing attribution to transaction data to optimise marketing strategies.
Integrating with the relevant data sources to enhance audience targeting.
Improving app experience with personalised recommendations.
To overcome these challenges and improve customer engagement, the brand implemented a data-driven approach to customer engagement, significantly improving personalisation and operational efficiency.
With CDP 365’s advanced segmentation capabilities, the brand tailored vouchers and promotional offers to relevant customer groups, maximising campaign effectiveness.
CDP 365’s orchestration features facilitated automated reminders via app push notifications and emails, encouraging voucher redemptions and transactions.
CDP 365’s extensive reporting capabilities provided an Online-to-Offline (O2O) marketing breakdown of different performance attribution models, empowering data-driven decision-making.
CDP 365’s integration with the brand's multiple data sources enabled them to refine audience segmentation and reach a more relevant customer base.
Using CDP 365, the brand integrated a personalised widget within its app to enrich the customer experience by delivering tailored recommendations and offers.
By training an AI model on first-party data, CDP 365 used RFM (Recency, Frequency, Monetary) analysis and coffee-related behaviours to segment customers, enabling personalised communications that enhanced engagement and optimised resources.
From 2023 to 2024, the activation driven by Antsomi CDP 365 led to a 3X increase in converted customers, a 6X increase in transactions, and a 6X increase in revenue—powered by personalised messages through targeted campaigns.
The personalised campaign leveraging Antsomi CDP 365 and GenAI-driven creatives uplifted 21% of the revenue of the segmented group of coffee drinkers in the last 30 days compared
to the control group.
The AI segmentation model output by Antsomi CDP 365 enabled the brand’s marketing team to implement more targeted strategies for their segmented group of coffee drinkers.
By segmenting customers based on similar behaviours and purchasing patterns, the brand effectively enhanced its marketing efforts from 5%-20% compared to the control group, improving engagement with each segment.
This case study demonstrates that leveraging a customer data platform like Antsomi CDP 365 enables businesses to move beyond uniform marketing.
The brand successfully enhanced its customer engagement by leveraging unified data to deliver hyper-personalised, omnichannel experiences. This approach demonstrates how a CDP can unlock high-performance marketing, drive conversions, strengthen loyalty, and improve marketing efficiency through actionable insights.
This success expands the possibilities of data-driven marketing and ushers in a new era of customer engagement. Let this case study inspire you to implement data-driven marketing strategies for your brand and achieve growth together.
Book a walkthrough with your Kingdom Digital servicing team to see how Antsomi can transform your data strategy.
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