Kingdom Digital Takes Home Seven Wins Across Dragons of Asia and Dragons of Malaysia 2026

Kuala Lumpur, 16 October 2026 – Kingdom Digital is celebrating seven wins across the 2026 Dragons of Asia and Dragons of Malaysia, recognising creative and effective work for Applecrumby (Duchess Mercantiles Malaysia) and SUPER (Jacobs Douwe Egberts Malaysia).

The wins span integrated marketing, brand trial and sales generation, loyalty and acquisition, content creation, and creative excellence, reflecting the agency’s approach to building work that connects strong creative ideas with real audience and business outcomes.

At the Dragons of Malaysia, Kingdom Digital received five awards for its work across Applecrumby and SUPER. Applecrumby’s campaign secured Gold for Integrated Marketing and Gold for Brand Trial or Sales Generation, alongside Silver for Loyalty & Acquisition. Meanwhile, SUPER was recognised with Silver for Content Creation and Bronze for Creative Excellence.
 

The recognition continued at the Dragons of Asia, where SUPER took home Silver for Content Creation, while Applecrumby received Bronze for Loyalty & Acquisition.

“Winning across both Dragons of Malaysia and Dragons of Asia is a great reflection of the kind of work we want to create at Kingdom Digital: work that is creatively strong, but also has a clear purpose and impact,” said Ryan Ong, CEO of Kingdom Digital. “What makes these wins particularly meaningful is that they recognise different aspects of the work, from integrated campaigns and business results to content and creative execution. It’s a testament to the teams and clients who push us to make the work better.”

For Applecrumby, the recognised campaign was built around strengthening the brand’s connection with Malaysian mothers, bringing together an integrated mix of creative, experiential and content-led touchpoints to drive both brand engagement and trial.

For SUPER, the winning work demonstrates how content can be used to create stronger connections between brands and their audiences, with recognition across both Malaysia and Asia for its content creation and creative execution.

With seven awards across the two Dragons competitions, these wins add to Kingdom Digital’s growing body of industry recognition in 2026, reinforcing its commitment to creating work that is Made Differently: grounded in insight, shaped by creativity, and built to make an impact.